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Keith Grogan

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Displaying blog entries 1-10 of 102

CONGRATULATIONS, MARSHA SELL!!!!

by Keith Grogan

DECADES OF SUCCESS!
As Marsha Sell nears the 45 year mark in her amazing career, she continues to grow her business daily and continues to be one of the top producing agents in the world. Dan Forsman, the CEO of Berkshire Hathaway HomeServices Georgia Properties, recognized Marsha's stellar performance in 2017 this week by presenting her with The Chairman's Circle Platinum Level award. Marsha's sales for 2017 placed her in the top 1% of all agents worldwide!
Since joining Berkshire Hathaway two years ago, The Sell Team has enjoyed tremendous growth due to the incredible leadership, marketing, and support that Berkshire Hathaway provides. Berkshire Hathaway has instilled a new energy and excitement into The Sell Team so the next 45 years should be unbelievable!

NEW LISTING

by Keith Grogan
NEW LISTING!
2214 BLACKWELL CHASE COURT, MARIETTA 30062
$700,000
 
AN EXCEPTIONAL VALUE AND A PERFECT FLOOR PLAN WITH 1ST FLOOR BEDROOM AND BATH- THIS HOME SPARKLES FROM TOP TO BOTTOM - ENTIRE INTERIOR AND EXTERIOR FRESHLY PAINTED - HARDWOOD FLOORS THROUGHOUT FIRST AND 2ND FLOOR. A WONDERFUL LIGHT AND BRIGHT TERRACE LEVEL WITH REC ROOM W/FIREPLACE, BEDROOM, BATH, AND ADDITIONAL ROOM FOR OFFICE OR HOBBY ROOM AND A FULL KITCHEN! HUGE MASTER SUITE WITH SITTING ROOM AND A LOFT/OR OFFICE ADJACENT. THIS IS A GREAT HOUSE IN THE POPE DISTRICT AND A GREAT VALUE!

ATLANTA MAKES AMAZON HEADQUARTERS SHORT LIST

by Keith Grogan
 
Atlanta Makes Amazon Headquarters Short List

ATLANTA, GA — The experts were right. Atlanta, already the home to business giants like Coca-Cola and Delta, has made the short list of contenders to become home to new headquarters for technology giant Amazon.

Amazon on Thursday released a list of 20 cities and regions still in the running for HQ2 — a second headquarters for the Seattle, Wash.-based company expected to bring $5 billion in spending and 50,000 high-paying jobs to whichever area ends up getting the nod.

Atlanta was one of those 20 cities, selected out of 238 applications that Amazon said it reviewed. It's one of three sites in the Southeast to make the list, along with Miami, Northern Virginia and Raleigh, N.C., and one of 11 on or near the east coast.

"Thank you to all 238 communities that submitted proposals. Getting from 238 to 20 was very tough — all the proposals showed tremendous enthusiasm and creativity," said Holly Sullivan of Amazon in a news release. "Through this process we learned about many new communities across North America that we will consider as locations for future infrastructure investment and job creation."

According to Amazon, the company will work with each of the remaining candidates in the coming months to dive deeper into their proposals, request additional information and evaluate the feasibility of building the new headquarters there. A decision is expected some time in 2018.

 

Since Amazon announced plans for HQ2 in September, Atlanta has consistently been mentioned by analysts as a likely contender for the new headquarters. Moody's Analytics, the economic-research arm of the business and financial services company, ranked the Atlanta area No. 2 among the many localities striving to become home to a second headquarters for the Seattle-based online-retail giant. Austin, Texas, which is also on the short list, 

Austin, Texas, which was ranked No. 1 by Moody's, also is on the list of 20 finalists.

In its announcement, Amazon said it plans to spend $5 billion on the new headquarters, creating as many as 50,000 jobs in the process. In its call for proposals, the company said the project is expected to create tens of thousands of additional support jobs and tens of billions of dollars in additional investment in the community where the new headquarters land.

The company estimates that its investments in Seattle, where its current 33-building campus is located, pumped $38 billion into the city's economy from 2010-16.

State and local government officials have made landing HQ2 a top priority. Such is the level of enthusiasm that Gov. Nathan Deal last week had to urge lawmakers to keep their minds on other issues, assuring them that he will call a special session of the Georgia General Assembly if they need to do anything to help Georgia's chances.

"If Georgia makes the list of final three contenders for HQ2, I will call a special session so that we can make whatever statutory changes are required to accommodate a business opportunity of this magnitude," Deal said in a speech as lawmakers arrived in Atlanta for their 2018 session. "To do so before we know where we stand would be presumptuous on our part and premature."

The Importance of Using a Professional to Sell Your Home

by Keith Grogan

When a homeowner decides to sell their house, they obviously want the best possible price for it with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold.

In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchaser’s behavior during the home buying process. According to the National Association of Realtors’ 2016 Profile of Home Buyers & Sellers, the percentage of buyers who used the internet in their home search increased to 94%.

However, the report also revealed that 96% of buyers who used the internet when searching for homes purchased their homes through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their homes directly from a seller whom the buyer didn’t know.

Buyers search for a home online but then depend on an agent to find the home they will buy (50%), to negotiate the terms of the sale (47%) & price (36%), or to help understand the process (61%).

The plethora of information now available has resulted in an increase in the percentage of buyers that reach out to real estate professionals to “connect the dots.” This is obvious, as the percentage of overall buyers who have used agents to buy their homes has steadily increased from 69% in 2001.

Bottom Line

If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.

NEW LISTING

by Keith Grogan

 

 

PROPERTY DETAILS
$562,500
LISTING INFORMATION
MLS: 5824520
Bedrooms: 4
Full Baths: 3
Partial Baths: 1
Sq ft: 3599
Lot Size: 0
Taxes: $0.00
PROPERTY DESCRIPTION

A SPARKLING JEWEL IN AN AWESOME LOCATION IN EAST COBB'S BEST SCHOOL DISTRICT! IMPROVEMENTS INCLUDE COMPLETELY UPDATED KITCHEN, NEW STAINLESS APPLIANCES, CENTER ISLAND, HARDWOOD FLOORS THROUGHOUT MAIN LEVEL, NEW HARDIPLANK SIDING ON REAR OF HOUSE RUSH YOUR CLIENTS TO SEE THIS DREAM. HOA FEE INCLUDES EVERYTHING INCLUDING FRONT AND REAR LAWN MAINTENANCE, TRASH PICK-UP, WATER. WONDERFUL PLAN WITH OWNER'S SUITE ON MAIN LEVEL. 2ND FLOOR FEATURES 3 BEDROOMS PLUS LOFT, TOO! OVERLOOKS SMALL LAKE/POND WITH FOUNTAIN. LARGE YARD WITH ROOM FOR GARDEN-SWING SET-MORE!

CONTACT INFORMATION
Marsha Sell
Berkshire Hathaway HomeServices Georgia Properties
3535 Roswell Road, Suite 38
Marietta 30062

Phone: Direct: (404) 830-2000
Fax: Fax: (404) 830-2000
http://www.sellteam.com/
ADDITIONAL IMAGES

Two signs that Atlanta’s housing market is in for a correction...

by James McClister

Two signs that Atlanta’s housing market is in for a correction

by JAMES MCCLISTER

atlanta-home-prices-georgia-association-realtor-NAR-indicators-market-correction

The most consequential question facing the housing industry today is: Are we approaching a correction?

National Association of Realtors Chief Economist Lawrence Yun said in January that 2016 was the market’s best year since the Great Recession. He thanked job creation and low mortgage rates.

And he’s right – in a certain context. Both home sales and prices were up nationally last year.

But that doesn’t necessarily mean the nation’s market, or Atlanta’s, isn’t nearing a correction.

The indicators

In early 2010, strategic consulting firm The Hammersmith Group published a report, reflecting on the 2008 crash entitled “Rethinking real estate: Contrarian strategies for profiting from down markets.” In it, the group identified a number of markers that indicate a market is hitting its peak. Two that we can clearly see today are exorbitant prices and runaway association membership.

Price increases

The consulting firm’s report reads: “The boom years of any real estate cycle are defined by a suspension of disbelief: a conviction that high prices actually reflected the underlying value, that the fundamentals really had shifted, and a conviction that prices and assumptions are typically tied to the recent past.”

From the first quarter of 2001 to Atlanta’s pre-crisis price peak, the median home price jumped 8 percent, according to The Economist (and as our below table illustrates). After the crash, home prices in the city took a dive. The market hit its bottom in the fourth quarter of 2012. However, since then, prices have increased 37 percent – more than double the national rate.

  Atlanta Nation
2000 Q1 $190,200 $170,000
Pre-crisis Peak $205,100 $230,900
Pct. Change 8% 35%
Post-crisis Bottom $124,100 $161,300
2016 Q2 $165,900 $186,000
Pct. Change 37% 15%

But what’s more telling is Atlanta’s home price index (HPI) score, which is a more comprehensive measure of affordability, in which a score of 100 is normal. At its pre-crisis peak, Atlanta’s HPI was 161.6. Currently, it’s 153.5.

Association membership

“When everyone with a pulse is becoming a real estate agent because it seems like easy money, it’s a fairly accurate sign that a correction won’t be too far off,” said Ary Freilick, managing partner of Blumberg & Freilich Equities.

When the housing market was riding the crest of the early 2000’s bubble, real estate association memberships became the new fad.

In 1996, there were less than 20,000 Realtors in Georgia. By the market’s peak in 2006, the state had just over 40,000. From just 2000 to 2006, the Georgia Association of Realtors’ membership increased 86 percent, compared to the 16 percent increase from 1990 to 1999. When the market crashed, suddenly being a real estate agent meant more work and less pay, and GAR started to shed members. By 2012, membership was down to 23,426.

But now, membership is once again swelling. It’s risen 27 percent in the last five years.

Year GAR Membership NAR Membership
2012 23,426 999,824
2013 24,263 1,042,231
2014 25,890 1,099,102
2015 28,592 1,167,595
2016 29,799 1,233,704
Pct. Change 27% 23%

Indications are still only indications

These indicators are by no means definitive predictors of a forthcoming correction, but are considerations every real estate agent should keep in mind. As The Hammersmith Group stresses in its report: “It is critical to remember that present conditions will not persist, indefinitely, and that these valuations will not be sustainable over the long term.”

2948 SUMMITOP DRIVE-$3,600,000

by Keith Grogan

580 ATLANTA COUNTRY CLUB DRIVE

by Keith Grogan

 

 

PROPERTY DETAILS
$1,029,000
LISTING INFORMATION
MLS: 5678371
Bedrooms: 4
Full Baths: 4
Partial Baths: 0
Sq ft: 3696
Lot Size: 0.5498
Taxes: $0.00
PROPERTY DESCRIPTION

RUSH YOUR CLIENTS TO THIS IMPECCABLE HOME THAT HAS BEEN REMODELED AND UPDATED EXTENSIVELY. ELEGANT 10 FT CEILINGS ON MAIN LEVEL, NEW KITCHEN WITH WOLF RANGE, UPGRADED APPLIANCES, LIBRARY, PLUS ADDITIONAL SMALL BONUS ROOM ADJACENT TO KITCHEN. BONUS ROOM OR BEDROOM SUITE WITH FULL BATH ON 2ND LEVEL - OWNER RECONFIGURED, ADDED WALL OF WINDOWS - ALSO A HUGE WALK IN ATTIC PROVIDES EXCELLENT STORAGE. WONDERFUL PRIVATE POOL AND PATIO AREA. SHOWS LIKE A MODEL HOME IN AND OUT!

CONTACT INFORMATION
Marsha Sell
Berkshire Hathaway HomeServices Georgia Properties
3535 Roswell Road, Suite 38
Marietta 30062

Phone: Direct: (404) 830-2000
Fax: Fax: (404) 830-2000
http://www.sellteam.com/
ADDITIONAL IMAGES
 

711 ST. LYONN COURTS

by Keith Grogan

 

 

PROPERTY DETAILS
$1,250,000
LISTING INFORMATION
MLS: 5677015
Bedrooms: 6
Full Baths: 8
Partial Baths: 2
Sq ft: 5748
Lot Size: 0
Taxes: $0.00
PROPERTY DESCRIPTION

SPECTACULAR HARDCOAT STUCCO IN WALTON HIGH WITH EXTENSIVE UPDATES AND STAGING, SHOWS LIKE A MODEL! THE LARGEST BACK YARD IN ST LYONN, TOO! NEW MASTER BATH, EXTENSIVE UPDATING IN THE EXCEPTIONALLY SPACIOUS KITCHEN WITH HUGE CENTER ISLAND, LIGHT CABINETRY, ALL NEW STAINLESS APPLIANCES AND NEW TILE BACKSPLASH. VERY LIGHT AND BRIGHT, DRAMATIC FOYER/ENTRY, LIBRARY, OWNER'S SUITE ON MAIN, OPEN KITCHEN & FAMILY ROOM. THE TERRACE LEVEL OFFERS ALL THAT YOU COULD WANT WITH 4 RECREATION/ENTERTAINING AREAS! GUEST SUITE IS THE SAME SIZE AS THE MAIN LEVEL SUITE!

CONTACT INFORMATION
Marsha Sell
Berkshire Hathaway HomeServices Georgia Properties
3535 Roswell Road, Suite 38
Marietta 30062

Phone: Direct: (404) 830-2000
Fax: Fax: (404) 830-2000
http://www.sellteam.com/
ADDITIONAL IMAGES
 

711 BURNING TREE DR.

by Keith Grogan

 

 

PROPERTY DETAILS
$1,385,000
LISTING INFORMATION
MLS: 5676529
Bedrooms: 5
Full Baths: 8
Partial Baths: 2
Sq ft: 6107
Lot Size: 1.0304
Taxes: $0.00
PROPERTY DESCRIPTION

PERFECT HOME IN AND OUT IN ATLANTA COUNTRY CLUB ESTATES, FABULOUS RENOVATION IN 2007, AND EXTENSIVE UPDATES SINCE! EXQUISITE 2 STY FOYER WITH ELEGANT DOUBLE DOORS WITH LEADED GLASS AND MAGNIFICENT WINDOW ABOVE, UPDATED STAIRCASE, BRAZILLIAN CHERRY FLOORING-A DREAM KITCHEN WITH BEAUTIFUL CABINETRY OPENS TO FAMILY ROOM AND SUNROOM WITH DEEP TREY CEILING. MSTR SUITES & BATHS UP & DOWN! TERRACE LEVEL W/2ND KITCHEN, 2 GAME ROOMS, GYM, BEDROOM & FULL BATH! MASTER RETREAT UPSTAIRS WITH SITTING RM, AND LAVISH MSTR BATH & CLOSET WITH DRESSING VANITY & CUSTOM BUILT-INS.

CONTACT INFORMATION
Marsha Sell
Berkshire Hathaway HomeServices Georgia Properties
3535 Roswell Road, Suite 38
Marietta 30062

Phone: Direct: (404) 830-2000
Fax: Fax: (404) 830-2000
http://www.sellteam.com/
ADDITIONAL IMAGES

Displaying blog entries 1-10 of 102

Contact Information

Photo of Marsha Sell Real Estate
Marsha Sell
Berkshire Hathaway HomeServices Georgia Properties
3535 Roswell Road, Suite 38
Marietta GA 30062
Direct: (404) 830-2000
Fax: Fax: (404) 830-2000

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